38% Drop in CPA.
90 Days.
An established brand with solid ads history — and 4XDigital AI still found a completely new gear.
Good ads.
But room to grow.
An established eCommerce marketplace for premium baby food and infant essentials. Strong reputation, loyal customers — but ad dollars needed to work even harder.
A well-established eCommerce marketplace selling premium baby formula and infant essentials from brands parents trust. They had an active ads program — but performance had hit a ceiling.
How We Flipped the Script
Four moves that changed the trajectory — not by spending more, but by spending smarter.
Launched Meta Ads — Instant Results
Parents and grandparents shop on social. Meta delivered purchases from day one. A channel left on the table until now — and it paid off immediately.
Stopped the Price-War Game
Shifted focus from discounting to visibility for top-selling SKUs. More eyeballs. Better purchase intent. The margin math changed overnight.
Cut Waste, Kept Winners
Tightened search themes. Cut low-performing assets. Doubled down on high-converting campaigns — letting the algorithm compound on what was already working.
Let the Algorithm Compound
Spent $5,825 in May vs $7,302 in April — better results with less budget as conversion data stacked up. Less spend, more signal, more sales.
Channel-Level Breakdown
The numbers behind May 2026 — the best month in the account's history, at the lowest spend.
at $22.43 CPA
at $9.37 CPR
with better results
Best Month.
Lowest Spend.
The AI agents behind the results.
Run My Ads is powered by four specialized AI agents working together — from creative generation to daily performance monitoring.
Creative Generation
Generated ad creative matched to the brand's visual identity — product imagery, static ads, and social formats across Meta and Google.
Campaign Launch
Automatically structured and launched campaigns across Meta and Google — including the new Meta channel that had never been activated before.
Cross-Channel Optimization
Ran continuous cross-channel analysis, cutting underperforming assets and reallocating budget to the highest-converting campaigns week over week.
Monitoring & Benchmarking
Monitored performance daily against peer benchmarks — separating signal from noise and surfacing only the alerts that required action.
What could your brand do
with AI-powered ads?
This small business came in with solid numbers — and still found a new gear. See what AI-powered advertising can do for your business.
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