4XDIGITAL · HELP CENTRE

DON'T JUST FIND AN ANSWER.UNDERSTAND THE DECISION.

Practical answers for creating, launching, monitoring, understanding and improving advertising — with more context behind every budget decision.

HELP CENTRE · EXAMPLECONTEXT > REACTION
"MY ROAS DROPPED. SHOULD I CUT THE BUDGET?"
THE SHORT ANSWERNOT NECESSARILY.

A metric tells you what moved. The decision needs context: how large the change is, how long it has persisted, what else changed and what the account has learned before.

OBSERVEUNDERSTANDDECIDEIMPROVE
There is no single budget that works for every business. 4XDigital helps you work with the budget you have by adding context around where to invest, what to monitor and when a change may be worth making.
Yes. 4XDigital looks at campaign goals, performance and available budget to help frame how spend could be allocated and where the next dollar may deserve attention.
The right level of spend depends on your business goals and performance. 4XDigital provides context around campaign performance and ROI so you can assess whether your advertising budget is working effectively.
Yes. Laku monitors campaign performance and flags changes that matter, and Euclid explains the likely cause, so you can see where spend isn't working and decide whether to hold, adjust or redirect it.
No. 4XDigital is designed for small businesses and focuses on helping you get more intelligence and performance from the advertising budget you already have.
Yes. 4XDigital looks at your campaign goals, performance and available budget to help decide how spend could be allocated across campaigns and supported channels.
A drop in ROAS does not automatically mean you should cut spend. 4XDigital helps you understand performance changes through monitoring, optimization, reporting and ROI tracking so you can make a better-informed decision.
Yes. 4XDigital provides clear reporting and transparent ROI tracking so you can understand how your advertising is performing and whether your campaigns are delivering results.
4XDigital is designed to monitor campaign performance and optimize campaigns as performance changes, reducing the need to manually manage every adjustment.
Yes. Euclid interprets your performance using Business Memory, Collective Intelligence and current campaign data, then recommends next steps and surfaces opportunities.
Yes. Performance optimization is a core part of 4XDigital's offering. The platform is designed to automate campaign execution and optimize performance across supported advertising platforms.
A dashboard can show what changed. 4XDigital is positioned around adding context through Business Memory, Collective Intelligence and AI, helping you understand performance and what deserves attention next.
Not necessarily. Businesses can use 4XDigital directly, while agencies and freelancers can use it as an additional AI-powered advertising automation layer.
Yes. 4XDigital is designed for agencies as well as businesses, allowing agencies to add AI-powered advertising automation to the services they already provide.
Not necessarily. 4XDigital can be used as an advertising automation layer alongside an agency. Whether it replaces or complements an agency depends on how the business chooses to use the platform.
4XDigital gives you clear performance reporting and context on what changed and why, so you can have better-informed conversations with your agency about results and next steps.
4XDigital supports Meta (Facebook and Instagram), Google Ads and TikTok Ads.
Yes. Euclid connects performance across Meta, Google and TikTok, so you can see how each channel is contributing and where the next opportunity sits.
Yes. 4XDigital describes done-for-you creatives, campaign launch and optimization, with automation across creative generation, campaign execution and performance optimization.
It depends on your plan. With Managed, our team runs your campaigns on your behalf while our AI monitors and improves performance. With Self-Serve (coming soon), you stay at the controls and use 4XDigital's AI agents yourself.
GO DEEPER

SOME QUESTIONS NEED MORE THAN THREE SENTENCES.

Use case stories and explainers when you want to understand the thinking behind the answer.

CASE STORY · BUDGET

HOW SHOULD A LIMITED BUDGET WORK HARDER?

Follow a practice from a simple budget question through signals, context and a better-informed advertising decision.

Read the case story →
EXPLAINER · INTELLIGENCE

BUSINESS MEMORY + COLLECTIVE INTELLIGENCE + AI

See how the three layers work together to turn campaign information into reusable decision context.

Understand the engine →
EXPLAINER · 4 MINDS

WHO ACTUALLY DOES THE WORK?

See how Calliope, Merlin, Laku and Euclid connect creation, launch, monitoring and understanding.

Meet the 4 Minds →

STILL NOT FINDING THE ANSWER?

Go from self-serve help to a real conversation. Tell us what you're trying to achieve and where you're getting stuck.