City Hive Case Study | 4XDigital
4XDIGITAL · CASE STUDY

City Hive

City Hive is the go-to eCommerce platform for independent wine & spirits retailers. Their universal commerce solution helps small and mid-sized businesses launch eCommerce storefronts, streamline operations, and engage customers,all in one powerful platform.

Industry: Wine & Spirits Solution type: eCommerce
City Hive
Platform growth,
at scale.
City Hive × 4XDigital
Case Study
The Challenge

The technology was strong. Advertising was still hard.

Despite City Hive’s robust tech stack, its retailers faced a common challenge: using digital advertising to drive meaningful sales while balancing the daily demands of running their stores.

1Frustrated with juggling multiple ad platforms.
2Wasting budgets on underperforming campaigns.
3Lacking a strategy to scale profitable ads across multiple channels.
The story in one line
01 · Retail realityStore owners were already busy running the business.
02 · Advertising frictionPaid media added platforms, decisions and manual work.
03 · 4XDigitalCity Hive brought AI powered advertising into the dashboard they already used.
04 · Business outcomeMore visibility, more purchases and stronger seller performance.
The Solution

Advertising built into the experience.

City Hive integrated the 4X Digital Ad Operating System, a white labeled, AI powered platform that enables store owners to run performance driven paid ads directly from their dashboard, without needing ad buying expertise or manual optimization.

01

Automate ad setup, ad launch, and reporting.

02

Maximize ROI with AI driven optimization across channels.

03

Gain transparency and performance insights without hands on management.

The partnership brought a sophisticated advertising solution directly into the hands of independent retailers, at scale.
4 MINDS. 1 INTELLIGENCE ENGINE.

Four specialists working as one connected advertising team.

City Hive sellers did not need more tools to manage. They needed the core jobs of advertising brought together in one connected system.

Calliope icon
MIND 01

Calliope

Creative Director

Develops campaign creative around the business, the objective and what previous advertising has taught us.

For City Hive sellers, this reduced the friction between having something to promote and having creative ready to run.

Merlin icon
MIND 02

Merlin

Media Buyer

Builds, launches and adjusts campaigns across paid channels based on the goal, audience and available budget.

For City Hive sellers, campaign execution became part of the platform experience rather than another specialist task.

Laku icon
MIND 03

Laku

Campaign Monitor

Continuously watches performance and helps separate meaningful changes from everyday campaign noise.

For City Hive sellers, this meant more visibility without having to sit inside ad platforms every day.

Euclid icon
MIND 04

Euclid

Marketing Strategist

Connects performance signals, explains why results are moving and identifies what should happen next.

For City Hive sellers, performance data could lead to clearer next steps instead of ending at the dashboard.

The intelligence behind the agents

Four minds are useful. Shared context is what makes them smarter.

4XDigital is designed to move beyond isolated automation. The system combines what a business has learned, broader advertising patterns and AI interpretation so that campaign activity can become better-informed advertising decisions.

Business Memory+ Collective Intelligence+ AI= Advertising Intelligence
01 · Business Memory

What has this seller learned?

Previous campaign outcomes, winning creative, customer behaviour and performance history become useful context for the next decision.

02 · Collective Intelligence

What can broader patterns teach us?

Patterns across advertising help add perspective to performance changes and opportunities. The intelligence is shared; individual business data remains private.

03 · AI

What should happen next?

AI interprets the signals, separates meaningful changes from noise and helps turn that context into an action across creative, campaigns, monitoring and optimisation.

Advertising Intelligence, put to work.

The agents are the execution layer. Advertising Intelligence is the context behind the execution, helping the system understand what happened, why it matters and what should happen next.

For City Hive, the story is not simply that AI automated advertising. It is that independent retailers gained access to capabilities that are usually spread across creative teams, media buyers, analysts and campaign managers, inside the platform they were already using.

Results

Within the first 30 days of activation City Hive sellers saw an increase in

Online Purchases+0%
AOV+0%
Website Traffic+0%
City Hive Testimonial
Partnering with the 4X Digital Team has enabled us to seamlessly expand our services to our customers with minimal effort on our part. Our customers are thrilled with the cost-effectiveness and innovative strategies 4X brings to help grow their small businesses.
Monika Figura
Director, Customer Success at City Hive
Seller Success

Seller Success

“In just one month, our overall sales skyrocketed from $5K to $32K, $25K of that driven directly by advertising. We already had a great website and pricing, but traffic was limited. By focusing on increasing visibility, we unlocked 5X growth from ads alone.”
Owner, Liquor Emporium
New Customers+559%
Revenue+404%
ROAS13:1
Partner With Us

Partner With Us

Want to help your sellers crush their sales goals with AI-optimized campaigns? Let’s make it happen.