Calliope
Develops campaign creative around the business, the objective and what previous advertising has taught us.
For City Hive sellers, this reduced the friction between having something to promote and having creative ready to run.
City Hive is the go-to eCommerce platform for independent wine & spirits retailers. Their universal commerce solution helps small and mid-sized businesses launch eCommerce storefronts, streamline operations, and engage customers,all in one powerful platform.
Despite City Hive’s robust tech stack, its retailers faced a common challenge: using digital advertising to drive meaningful sales while balancing the daily demands of running their stores.
City Hive integrated the 4X Digital Ad Operating System, a white labeled, AI powered platform that enables store owners to run performance driven paid ads directly from their dashboard, without needing ad buying expertise or manual optimization.
Automate ad setup, ad launch, and reporting.
Maximize ROI with AI driven optimization across channels.
Gain transparency and performance insights without hands on management.
City Hive sellers did not need more tools to manage. They needed the core jobs of advertising brought together in one connected system.
Develops campaign creative around the business, the objective and what previous advertising has taught us.
For City Hive sellers, this reduced the friction between having something to promote and having creative ready to run.
Builds, launches and adjusts campaigns across paid channels based on the goal, audience and available budget.
For City Hive sellers, campaign execution became part of the platform experience rather than another specialist task.
Continuously watches performance and helps separate meaningful changes from everyday campaign noise.
For City Hive sellers, this meant more visibility without having to sit inside ad platforms every day.
Connects performance signals, explains why results are moving and identifies what should happen next.
For City Hive sellers, performance data could lead to clearer next steps instead of ending at the dashboard.
4XDigital is designed to move beyond isolated automation. The system combines what a business has learned, broader advertising patterns and AI interpretation so that campaign activity can become better-informed advertising decisions.
Previous campaign outcomes, winning creative, customer behaviour and performance history become useful context for the next decision.
Patterns across advertising help add perspective to performance changes and opportunities. The intelligence is shared; individual business data remains private.
AI interprets the signals, separates meaningful changes from noise and helps turn that context into an action across creative, campaigns, monitoring and optimisation.
The agents are the execution layer. Advertising Intelligence is the context behind the execution, helping the system understand what happened, why it matters and what should happen next.
For City Hive, the story is not simply that AI automated advertising. It is that independent retailers gained access to capabilities that are usually spread across creative teams, media buyers, analysts and campaign managers, inside the platform they were already using.
Partnering with the 4X Digital Team has enabled us to seamlessly expand our services to our customers with minimal effort on our part. Our customers are thrilled with the cost-effectiveness and innovative strategies 4X brings to help grow their small businesses.Monika Figura
“In just one month, our overall sales skyrocketed from $5K to $32K, $25K of that driven directly by advertising. We already had a great website and pricing, but traffic was limited. By focusing on increasing visibility, we unlocked 5X growth from ads alone.”Owner, Liquor Emporium
Want to help your sellers crush their sales goals with AI-optimized campaigns? Let’s make it happen.